I remember a time when it seemed like people cared about everything. Store displays were built by a person who took pride in the outcome. They were not built by maps. The consumer's convenience motivated this work, not the profit margin of an offshore corporation. These businesses just wanted to be the best they could be. You were courted by courtesy and professionalism to find the highest quality of goods and wares. Doing it right meant something. They proved that efficiency could be achieved, but waste was unacceptable, and shortcuts were not considered.
What exactly got me thinking about this very long-lost standard? I was in my local Ocean State Job Lot store on Sunday. This store location was the Ames department store during its heyday in the 1980s, and it lost its footing in the '90s. By the 2000s, the space was abandoned.
In the early 2000s, it was such a relief to see a store like Ocean State breathe life into the towns of Newport and Walpole, New Hampshire. The spaces, which were the first of many to sit empty, were suddenly clean, bright, and teaming with a whole new idea that, in its flanking genre, could somehow compete with the beast Walmart and Kmart, which we all thought was going to pull through when it merged with Sears and then died on the beach right before our eyes.
Ocean State has been here for a solid 20 years in this area, but I have noticed something. It is the sound of drums off in the distance of disintegration. It starts when the store is dirty. Just general cleaning happens. It used to be an adventure to see what I could save money on. These were mostly practical items that allowed my food budget to go further. I was in the olive oil section when I noticed that the price tags on the shelf did not match the item. It was not just in one place, but multiple.
Something about this made me feel like it will only get worse and may never get better. It made me feel like I had climbed onto a spaceship for a week, but while I was away, the world changed in a way that will never be the same again. I suddenly remembered that A&P Market in Forestville, Connecticut, with the hardwood floors and the old red 8 o'clock coffee grinder in the aisle. I swear, as a child, I was sure as we rounded the end cap, we would run smack-dab into Mr. Whipple himself, gallantly guarding his precious Charmin from grabby housewives not being able to stop themselves from squeezing the goods.
Superficial? Maybe. But we have really lost so much. These little things can be linked to more severe changes in people everywhere. As imperfect humans, we had to push the envelope on everything we could see. Was this really worth it?
A walk through any average town or city, with some exceptions of recent repurposing, is a post-apocalyptic journey through sadness. We shined, helped, cared, respected, and did not seek our own exultation as a whole. Doing right by others, although it was never complete, could be found in abundance in everyday life. 35 years ago, a drill sergeant told me that he had been all over the world and could find love everywhere in people's hearts. This is an incredible statement from a surprising source. I will never forget him when I was at a tactical site in Fort Dix, New Jersey, in the winter of 1990, waiting for the OP-4 to attack. I know his words have lost their weight.
What happened to us. Did we really need a little shock and awe to feel something? Is that what made us just not care anymore. I bring this up because, as we watch one long-term company fall after another, it is like a sickness, and those at the top of these businesses cannot stop it.
What do people really want? Isn't that the question? How do you employ a staff and inspire them to never want to leave? Is it because efficiency has caused corporations to bleed everything good out of their own businesses? Swimming with sharks is never easy. Eventually, one tires and the shark wins.
As Gen-X gets older, this memory of what it was like will become less and less. Eventually, those days will fade from memory and become facsimiles in movies that get a little out of phase. I recall the 2nd episode of the 2005 reboot of Doctor Who. It was the last day of the planet Earth, and spectators bought tickets to a space station to watch the planet finally explode. People brought gifts to the event. One entry was a jukebox, announced as an "iPod." I know in my heart this is an authentic depiction of where we are going.
What will our stories be as the days we lived run like watercolors in a cloudburst? Will we be painted as brave, caring, or insensitive? I do not know. There is so much rust around us that it is too late to fix. We must look at only what we have now and build something beautiful. If that is a house, a garden, or a meal. Let it make you feel that you have made it better today.
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